Here’s an excerpt of “Souvlaki is still king despite crisis”, an article I read recently at ekathimerini.com . Another example of an industry which turns this crisis into an opportunity (another example is the porn industry and Johnnie Walker whiskey). Anyway, here’s the excerpt.
Souvlaki with pitta bread
Souvlaki, the undisputed king of Greece’s street food, has yet to feel the bite of the debt-wracked nation’s financial crisis.
Despite a steady drop in the country’s fast-food business since 2009, when the debt crisis started to unfold, the number of souvlaki joints, known among locals as “souvlatzidika”, has actually grown, Kathimerini understands.
Greeks reportedly consume an estimated 3 billion souvlakia, comprising small pieces of meat grilled on a skewer, every year. Greeks reportedly spend a total 2.5 billion euros on souvlakia per year.
Between 1992 and 2008, the local fast-food industry grew at an average of 15.2 percent each year as souvlaki, pizza and snack/sandwich shops proliferated and armies of food delivery bikes roamed city streets.
You can read the full article here.
Posted in Economy, Society
Tagged ekathimerini, Greece, Greek crisis, greek economic crisis, Greek financial crisis, Greek porn, gyros, Johnnie Walker, Julia Alexandratou, pitta, porn, porn star, souvlaki, statistics
While more and more people get unemployed every day in Greece, while another suicide of a desparate indebted man is joining the statistics, while democracy is being undone by tons of tear gas, some people see the financial crisis as an opportunity.
Rich Greeks who got their euros in Swiss banks and are now betting on the return to the drachma see it as an opportunity. Foreign companies who, after the voting of Memorandum No2, will be able to employ young Greeks for as low as 450 euros per month for a full time job see it as an opportunity. And some advertisers who exhausted their creativity into some happy footage from Greece, accompanied by Liverpool’s legendary anthem, saw the financial crisis (and the accompanied social misery not visible in the video) as an opportunity. Here’s the result.
The campaign’s website by Johnnie Walker is here.
Posted in Media, Society
Tagged advertisement, banks, campaign, creativity, Johnnie Cash, Johnnie Walker, Keep walking Greece, Liverpool F.C., marketing, Memorandum No2, Switzerland, unemployment, video, whisky, You will never walk alone