Tag Archives: ads

Grey-haired men pestering children

The Greek political parties have started broadcasting their political ads and thought it might be interesting to translate some of them for (fun) you.

New Democracy (ruling party) has produced three videos so far. The first one is a desperate (in terms of acting, at least) attempt to show Antonis Samaras close to the younger generation (the majority of ND’s voters are above their 40s or even 50s).

The reference to the stadium is one more cheap attempt to attract votes of supporters of AEK Athens football club. They have been asking for a new stadium for more than a decade now and New Democracy is promising to make their dream too. I loved two details in this video.

The first one is that our PM indirectly admits that Greece, the country he has been governing for the past 2,5 years, is not a normal and serious country yet.

The second one is a symbolism. Greek youth faces unprecedented high unemployment and Samaras tells them “keep on training and we will keep on working”. I hope this was not some sort of subliminal message.

Their second video is even more ridiculous and desperate to use anything that happens in order to demonise SYRIZA. In this video New Democracy plays the security card in the same way it has adopted scare-mongering as its main strategy not only to win the 2012 elections (I can still remember them saying that we will be queuing for bread if SYRIZA won) but to control reactions and unrest during their administration. Samaras goes as far as using (again) the Charlie Hebdo story in order to stress his alignment with the “Fortress Europe” approach.

Their third video is an ode to individualism. A working man, insecure and alone, is having his thoughts about Greece.

He is scared he will lose his job if SYRIZA wins. This is how they want people to think. Just keep on xeroxing and shut the fuck up.

SYRIZA tried to play around with more positive words. Lots of crisis porn footage, the usual lock somewhere and a wind of change somewhere in between. Big nice words like dignity and justice that verify the vagueness of what they want to do.

Another video by SYRIZA is this.

It reminded me of an older ad produced by PASOK, the ailing coalition partner of New Democracy. Papandreou and Tsipras get prepared to address the crowd, they walk from the backstage to the main scene like Rocky Balboa was heading to face his opponents. Lots of former PASOK politicians have jumped to SYRIZA in the meantime and there are more and more people calling SYRIZA as the new PASOK. So this similarity looks even funnier now.

And last but not least, the video of Independent Greeks. I decided to translate it because it’s funny, despite the fact that the party might not manage to gain any seats at the Parliament after the elections. Their only hope is to reach the 3% threshold, gain 5-10 seats and be invited by SYRIZA to govern together.

As Greek satirical site Luben.tv put it “Why on earth do you keep showing us grey-haired men caressing children?”