Souvlaki is still king

Here’s an excerpt of “Souvlaki is still king despite crisis”, an article I read  recently at ekathimerini.com . Another example of an industry which turns this crisis into an opportunity (another example is the porn industry and Johnnie Walker whiskey). Anyway, here’s the excerpt.

Souvlaki with pitta bread

Souvlaki, the undisputed king of Greece’s street food, has yet to feel the bite of the debt-wracked nation’s financial crisis.

Despite a steady drop in the country’s fast-food business since 2009, when the debt crisis started to unfold, the number of souvlaki joints, known among locals as “souvlatzidika”, has actually grown, Kathimerini understands.

Greeks reportedly consume an estimated 3 billion souvlakia, comprising small pieces of meat grilled on a skewer, every year. Greeks reportedly spend a total 2.5 billion euros on souvlakia per year.

Between 1992 and 2008, the local fast-food industry grew at an average of 15.2 percent each year as souvlaki, pizza and snack/sandwich shops proliferated and armies of food delivery bikes roamed city streets.

You can read the full article here.

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