Daily Archives: 14/02/2012

The Greek financial crisis as an opportunity

While more and more people get unemployed every day in Greece, while another suicide of a desparate indebted man is joining the statistics, while democracy is being undone by tons of tear gas, some people see the financial crisis as an opportunity.

Rich Greeks who got their euros in Swiss banks and are now betting on the return to the drachma see it as an opportunity. Foreign companies who, after the voting of Memorandum No2, will be able to employ young Greeks for as low as 450 euros per month for a full time job see it as an opportunity. And some advertisers who exhausted their creativity into some happy footage from Greece, accompanied by Liverpool’s legendary anthem, saw the financial crisis (and the accompanied social misery not visible in the video) as an opportunity.  Here’s the result.

The campaign’s website by Johnnie Walker is here.